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BWS Announces Ian Allredge-designed Board, Exclusive Partnership with REAL WATERSPORTS

BWS (Ben Wilson Surf) added a new pro rider to its team, mainly world-class kiteboarder Ian Allredge. Ian has been signed to a multi-year endorsement deal and will get to ride alongside the other exceptional athletes on the BWS team, riders like Josh Mulcoy, Ryland Blakeney and Ben Wilson, the founder of BWS who said that “Ian is the Dane Reynolds of surf-kiting, his above the lip surfing is crazy and way ahead of its time, plus he is really humble and approachable which is a really important element for BWS”.

As part of the multi-year endorsement deal Ian signed with BWS, a new pro model surfboard will be developed and Ian’s input will be the driving force behind the board’s design process. The board will be released later this year.

Moving on, BWS announced that it struck a deal with REAL WATERSPORTS; as part of this deal REAL WATERSPORTS is the exclusive BWS retailer for the North America region.

“I had heard a lot about REAL but nothing compared to seeing this operation in real life. The whole operation is so professional. The crew are all experienced and passionate about the sport and they share our vision for growing the surf aspect of kiting. We are stoked to find a partner who is equally committed to the search for perfection when it comes to running a business. It is for these reasons we have chosen REAL as our North American partner,” commented BWS CEO, Bruce Exton.