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New Brand on the Market: TEN KITEBOARDING

The company founded by Dominique Kwaks, Eddy Lansink, Daan Groot and Guido Veldhuijzen aims to deliver "thoughtful products for kiteboarders."

The Dutch kitesurfing firm says it will produce not the latest, but the best technology, for a fair price. In other words, functional, durable and essential kite gear.

"Parts of the TEN team (co-owner Eddy Lansink) are also the brains behind Versus Kiteboarding, an established shop/repair/school in Scheveningen," the company reveals.

"In the past few years, we've been working hard behind the scenes on a diverse line-up of products that are clever, affordable and without any 'gimmicks.' Just the essentials, almost designed as if it was furniture."

TEN Kiteboarding will launch a kite for all riders called "The Pinna" which will be available in sizes 5,7,9,11, and 13.

The Dutch brand plans the release of two twin tip boards called "The Act" and "The Mark, but it will also sell "The Mana," a 5/4 wetsuit, and a versatile surfboard named "The Root."

TEN Kiteboarding entered the market on July 14.