User login

PKRA Becomes Virgin Kitesurf World Championships

As you already know, Richard Branson has acquired the rights for the Pro Kite Tour a while ago. As the new organization is now run under the Virgin umbrella, with multiplatform digital entertainment company Zed as a main co-sponsor, it was time for a rebranding. So, the old PKRA is now called Virgin Kitesurf World Championships – VKKWC.

The VKWC will host 12 events this season, in Dakhla, Leucate, Egypt, Cabarete, Costa Brava, Tarifa, Fuerteventura, St. Peter-Ording, Brazil, Argentina, Hainan and Cape Town. And the officials announce that they will improve kitesurfing and make it much more popular.

As the VKWC officials state, it was high time to boost kiteboarding to a new level: “Over the past few years, the PKRA has become the only recognized World Tour in professional kiteboarding. This was achieved by the combined input of the PKRA management, the riders, and the organizers. Now is the time to move kiteboarding to the next level to made the sport visible to the mass media.”

You can find out more on the VKWC website.