OluKai Ho'olaule'a 2017
Ho‘olaule‘a – literally, it means “celebration”, but for the guys at Olukai, it’s also an expression of gratitude. Each May, they hold our interpretation of this storied Hawaiian tradition on Maui’s north shore.
The event blends elite competition with family-friendly cultural activities and gathers some of the world’s best SUP, OC1 & OC2 paddlers to race the legendary 8-mile Maliko downwind run. Friends and families come together to enjoy canoe sailing and surfing, ancient Hawaiian games, traditional luau, hula, and live music.
They take this opportunity to recognize and honor their Ama OluKai Foundation beneficiaries, as the community shares collective gifts of time, energy, and spirit.
The 2017 event takes place between the 28th and 30th of April in Maui. For more details, please visit the official website.