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BruSurf Intros Women Specific SUP Boards

BruSurf launches Snapdragon SUP, its line of women-focused standup paddleboards. With the exploding popularity of Stand Up Paddling among women, BruSurf has expanded its operations to focus on technical designs and branding for this important market.

Snapdragon SUP board sizes are 9’2”, 9’6″, 10”, 10’6”, 11” as well as a 11’6″ Touring Style. The boards have been designed using proven shapes with bold, colorful graphics with light-weight vacuum bag construction.

The company’s CEO, George Mayou, says: “We are looking to grow organically this year with a great line up of new SUP products that complement and enhance our existing product lines. Our brand new women’s line, Snapdragon SUP, was incredibly well received during its launch at the September 2016 Surf Expo in Orlando, and our dealer base is super excited about this new brand. We believe that women should not have to choose a board from a selection that is designed primarily for men. So we designed an affordable line of smaller, stable, lightweight boards that are easier to transport, get on and off the car, and down to the beach or lake. Our women’s brand fuses energy and tranquility in a burst of spontaneous, fresh, bright colors, representing the exhilaration and freedom that Stand Up Paddle Boarding brings.”