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Focus SUP and Body Glove Team Up

Focus SUP crafts some of the best stand up paddleboards and surfboards in the world. The company has recently partnered up with Body Glove, one of the premier brands in the water sports accessories and gear design and manufacturing industry. This strategic partnership will result in the design of a new line of Body Glove boards and accessories. As synergies will be achieved between the two brands, Body Glove will distribute the products to the sporting goods market and Focus SUP to the specialty SUP market.

Jacob Benzvi, President of Focus SUP, says: “Partnering with a brand such as Body Glove to develop a new line of SUP products is a milestone for Focus SUP. The new Body Glove SUP line will push the envelope in design and function.”

Robbie Meistrell, CEO of Body Glove International, added: “With the continuing growth of the SUP market in the board-sport industry, this endeavor is a very important business objective for Body Glove. We could not be happier about our new partnership since their products are of the highest quality, best design and have a history of excellent distribution.”

The new line of boards will gather 9’10, 10’10 and 11’10 models and it will be available at dealers across the globe starting with June.