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Focus SUP Announces New Surf SUP Diva Boards

Jacob Benzvi, Nitzan Benhaim and Tal Meirovitch, three childhood friends from Israel, founded Focus SUP back in 2008, after moving to Hawaii to pursue their burning passion for water sports. Today, Focus SUP has grown to be a respected and appreciated SUP brand.

The guys at Focus SUP are on a constant search to craft the most versatile boards, boards that turn everyday SUP sessions into amazing experiences. The 2014 season has just started, but the Focus guys already think ahead.

They began working on a new SUP board line for 2015: the Surf SUP Diva. These boards are especially crafted for the ladies and girls who love stand up paddleboarding. The new line of boards will include cruise, surf, yoga, fit and SUP models. And they will be built using the Focus SUP ACT carbon technology, which will give them the perfect balance between weight and strength.