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Shaping Adventure with Badfish SUP

Badfish was founded in 2010 by two friends along the Arkansas River in Salida, CO: shaper Zack Hughes and whitewater park designer Mike Harvey. In 2018 Badfish is bringing the brand back home...literally and figuratively. After 6 years working under a licensing agreement with California based Boardworks Surf, Badfish will be bringing the brand back to our home base of Salida, CO.

Mirroring the classic tale of a garage band that has outgrown its first big label, Badfish has forged its own production company in order to expand its creative offerings. The new Badfish remix will focus on a fresh variety of top-quality inflatable SUPs, performance river-runners and high-end epoxy river-surfing boards in both SUP and shortboard shapes. And like that burgeoning band, co-founders Harvey and Zack Hughes have brought in industry rock star Luke Hopkins as an equal partner poised to push them to the top through added expertise in design, manufacturing, sales and distribution.