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404 Welcome Mark Healey to the Team
404 is dedicated to providing the highest quality SUP boards with the uncompromised goal of performance. And the guys at 404 are proud to announce Hawaiian Mark Healey as the newest member of their team. Fairly new to the SUP world, Mark is best kno...
404 Welcomes Noa Hopper to the Team
Dedicating to providing the highest quality SUP boards with un-compromised goal of performance, 404 is a premier brand in water sports industry. And the guys at 404 are always looking to bring new talents on their team. Their latest addition is Noa...
Gillian Gibree Presents Travel Ready SUP Yoga Board
Gillian Gibree is one of the pillars of modern SUP world. She is a pro Stand Up Paddleboard Racer, a renowned Roxy outdoor sports women and one of the athletes that has promoted SUP yoga over the years. Yes, she is a complete water woman and pro athl...
404 and Riviera Split Ways in 2014
Riviera Paddlesurf will no longer be the Global licensee for 404 SUP boards and accessories starting with the 1st of January 2014. It seems that officials from both companies have decided to pursue separate ways next season. Starting with the 1st of...
Brett Simpson Is the New 404 VP of Sales
Brett Simpson has joined forces with Danny Ching and Greg Jensen, the founders of 404 LLC and HippoStick Paddles. He will take over the sales process as the new VP of Sales. Brett has an extensive experience surf/action sports industry working for on...
Gillian Gibree
Born in Massachusetts, Gillian Gibree developed a love for the ocean while lifeguarding on Cape Cod. Her love for the ocean became a passion for water sports and especially for SUP. Today she is one of the most versatile ocean athletes and a professi...