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North Wins AWSI Brand of the Year Award

Surf Expo gathered the best brands in action sports in Orlando over the past days. Top companies presented their latest products to the public and showcase the newest technologies. In the world of kiteboarding, evolution meets innovation each season, and all major brands battle for supremacy.

That is why the AWSI – Association of Wind and Water Sports Industries awards the Brand of the Year Award to one brand each season. It is not an easy task, since the guys at the AWSI have to take into consideration many things such as performance, ease of use, innovation, safety and more before awarding this distinction.

And this year North Kiteboarding is the lucky winner of the AWSI Kiteboarding Brand of the Year. The North team has done a great job this year (just like in all of the previous years) and designed kites, board and accessories that will revolutionize the sport.

The guys at TKB have caught up with North's Doug Hopkins after winning the AWSI Brand of the Year Award for 2014 for a quick interview. You can check out what he has to say in the related videos section below.