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Champs Start to Part Ways with Their Sponsors

The turn of the new year came with a bit of startling news in the SUP world’s Instagram feeds, with three of the sport’s top professional athletes releasing posts to announce that they’ll be taking on 2018 with either new or no board sponsors.

New Years Day kicked off with an announcement from SUP’s most famous star, Kai Lenny (@kai_lenny) stating that he’s leaving Naish after 16 years spent riding for the brand, and today current APP World Champ Mo Freitas (@_mofreitas) shared the news that he’s leaving Focus SUP for a new, undeclared board sponsor in 2018.

But as surprising as any item in our Insta feeds so far this year was the announcement from 3x Women’s SUP Surfing World Champion Izzi Gomez (@izzigomez_) declaring that after five years and three world titles spent paddling for Team Starboard, she will not be riding starboard sleds in 2018.