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John Griffith Joins SIC as Global Brand Manager

Industry vet and former GM of Surftech, John Griffith is now the Global Brand Manager for SIC (Sandwich Islands Composites) Maui. John has over 25 years of experience in the industry and he will ensure that SIC will become one of the top SUP brands in the world. He will also help broaden the SIC board range along-side fellow SUP Pioneer and SIC “Shaping Guru”, Mark Raaphorst.

SIC Maui is known for creating some of the most winning race boards in the world and will surely become one of the most complete and comprehensive SUP brands in the world under the care of John Griffith and Mark Raaphorst.

Talking about SIC, John says: “Anyone who really knows SUP knows that SIC is the real deal. You cannot buy innovation, authenticity and core credibility, you have to earn it and Mark has certainly done this. SIC’s reputation stems from the core surf and paddling culture in Hawaii, however, it has done what all brands strive for; it has become a global phenomenon in the downwind competition and recreational glide scenes. The brand boasts some of the best paddlers in the world on its team and is also humbled by how many of the best paddlers in the world choose SIC boards as their weapon of choice when racing Maliko or the Molokai to Oahu races. SIC has earned this reputation and its reputation is second to none.”

Anthony Scaturro, President and CEO of Flow Sports / SIC is also proud to have John on the team: “We are honored to have John join the team. He comes to the company with tremendous industry experience and connections, which will be key to helping SIC realize its ambitions i.e. to become one of the leading SUP brands in the world. It also helps that he is great guy and has a stellar reputation in the industry. In the spirit of keeping all things real, John is quite a strong surfer and paddler. With Mark on the Design side and John on the business side, SIC will be a force to be reckoned with.”