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The Paddleboard Ice Cream Parlour Tours England

Vegan ice cream brand trials sustainable summer vehicle on Leeds canal ahead of summer celebrations
Paddleboard enthusiasts from Leeds, Jamie Crowther and Zoe Dawson, proved they’ve got paddleboarding licked when they took to the water today to try out the world’s first paddleboard ice cream parlour, created by urban ice cream brand, Northern Bloc.

Celebrating the start of National Ice Cream Month (1 July) the brand has teamed up with Red Paddle Co to seek the most carbon-friendly way to share its vegan ice creams whilst the sun shines.
Trialling the PUP (Paddle Up Parlour) on its home surf, Northern Bloc is planning a schedule of pop-up paddleboard ice cream parlours as the UK basks in a staycation summer and the popularity of paddleboarding hits new heights.

The customised 17ft long XL Ride inflatable paddleboard ice cream parlour will take to the high seas in Bournemouth this month (25 July) for the UK’s only Dog SUP Surfing Championships on Branksome Dene Chine beach. The internationally recognised event brings together lovers of dogs and the sea for a fun-packed day of surfing and paddleboarding competitions, as well as live music, food and drink.

Red Paddle Co’s customised XL Ride inflatable paddleboard has been specially adapted to feature Northern Bloc’s floating ice cream parlour, complete with waterproof cooler bags keeping the range of vegan ice creams frozen and ready to be served up free of charge to passing paddleboard trade in need of refreshment. Designed specifically as a party paddleboard, it is Red’s largest board, capable of carrying eight riders plus kit and is perfect for friends and families who want to make memories as well as waves.

Boarders will be able to paddle up to the parlour paddleboard and sample free ice cream from Northern Bloc’s vegan mini tub collection including new Vegan Chocolate and Honeycomb, plant-based chocolate ice cream with honeycomb pieces, and new Vegan Chocolate Stracciatella, plant-based chocolate ice cream with dark chocolate flakes.