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Red Paddle Co – Never Compromise

The world’s leading inflatable paddle board brand, Red Paddle Co, has encapsulated the very essence of its core values in its pioneering 2021 video, ‘Never Compromise’. Coming out of an extraordinary yet positive year for paddle boarding, this prominent paddle board brand continues to demonstrate its unrivalled innovation, development, and dedication to the paddle board industry – a marker which establishes Red at the forefront of the inflatable paddle board market.

As Head of Marketing, Charlie Green explains… “We are the leading premium inflatable paddle board brand globally and in these uncertain times, it is vital that we stand by our values and ensure we are the safe, reliable, smart choice for those investing in a paddle board. Our team are dedicated to creating the world’s most advance paddle boards and we wanted a brand video that represents this; from the advancements in our technology to the global community of riders who enjoy our boards, – we’re offering the best products and ultimately the best experiences, so even more people can explore their world in a safe and enjoyable way.”

The short advertisement utilizes CGI technology along with real life video footage to demonstrate the research, time, dedication, and expertise that goes into developing, designing, and producing Red products.