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Standup for the Cure Raises Nearly $70,000 Despite Pandemic

Standup for the Cure, the nationwide stand up paddling event that has raised over 1.3 million dollars to support breast cancer detection, treatment and education, succeeded in raising funds to continue to support its beneficiaries in 2020 despite the unique challenges of the year.

Instead of hosting their three nationwide, annual in-person Standup for the Cure (SUFTC) community breast cancer awareness and fundraising events this year, SUFTC was forced to face the reality that so many non-profits face today: finding a new way to fundraise.

In efforts to “keep Standup afloat” this year, SUFTC offered a new virtual event where there were no rules, no boundaries – Just fun, camaraderie, connection, and a desire to put an end to breast cancer. This year’s event encouraged participants to “stand up their way” by practicing yoga, paddling (canoe, kayak, SUP, paddleboard), dancing, hiking, running, or other wellness activities to raise money in order to help promote a healthy lifestyle, save lives through early breast cancer detection, and provide treatment and education through local non-profits, health clinics, and research institutions.

The support from the event was overwhelming.
Despite the challenges that COVID-19 brought, Standup for the Cure successfully launched its first-ever virtual event. With the participation of business partners, sponsors, and thousands of community members across 38 states and 8 countries, participants came together and raised over $68,000.
“Not even a global pandemic could stop our Ohana from fighting and standing up for those who have breast cancer,” stated Dan Van Dyck, Executive Director of Standup for the Cure. “Watching businesses, sponsors, and participants from around the world support finding a cure to breast cancer in a time of uncertainty was amazing.”