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WPA Partners Up with Salt Life for 2014

Salt Life, a division of Delta Apparel, is an authentic, inspirational and lifestyle brand that embraces those who love the ocean and has widespread appeal with ocean enthusiasts worldwide.

Salt Life officials are proud to announce a newly formed partnership with the WPA – World Paddle Association, an organization dedicated to the promotion of competitive SUP events all over the Globe. According to the new partnership, Salt Life will promote the brand through events, promotions, social marketing and athlete clinics at WPA sanctioned events throughout 2014. Salt Life will also be taking part in a monthly product giveaway through the newly formed WPA Social membership that is offered free of charge and SUP/Surf clinics with 3 time World Longboard Champion, Salt Life ambassador Colin McPhillips.

Byron Kurt, the President of the World Paddle Association, explains the newly formed partnership: “The World Paddle Association is focused on providing a great experience through our race series that includes everyone from SUP novices to Elite paddlers. Partnering with an apparel brand like Salt Life will allow us to reach a larger audience that is dedicated to watersports and the healthy lifestyle of stand up paddling.”

Jeff Stillwell, President of Salt Life, is confident that this new partnership will benefit both parties: “The Salt Life name gives everyone a chance to be part of the water life they have not experienced along with great product for a fun lifestyle. The WPA and the great sport of SUP will allow our brand to get closer to our core customer both on and off the water and we are excited to be partnering with the WPA.”