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Billabong Launches Life’s Better in Boardshorts Campaign

Billabong, the renowned sportswear and casual clothing designer and manufacturer, has recently launched a campaign intended to showcase the moments that make people’s summer experiences better. This interactive campaign is called Life’s Better in Boardshorts and anyone can participate.

People who want to get involved in the Life’s Better in Boardshorts campaign just need to use the Instagram app to take a photo of the things that make their life better. The pictutr must then be uploaded to the communal gallery available at

Each participant can win can win amazing prizes, from clothes to a surf trip. At the same time, Billabong will make a $1 donation for each uploaded picture in order to make life better for the less fortunate people around the world.
Billabong intends to gather 50.000 pictures and make a $50.000 donation to SurfAid International. Billabong and SurfAid International want to support and improve the life of the people from Mentawai Islands, Indonesia.

The Life’s Better in Boardshorts campaign has started, so if you want to participate, visit and start uploading your pictures.