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O&E Wins Product Innovation of the Year Trophy at the Australian Surf Industry Awards

The Australian Surf Industry Awards finals took place on the 28th of March at Manly, Sydney, Australia and were hosted by Australia’s Surf Retailers Federation. The Australian Surf Industry Awards is a ceremony that celebrates the best Australian Products, Brands and Retailers.

The Product Innovation of the Year award went to Ocean & Earth, a premier Australian surf accessories designer and manufacturing company, for the ONE Piece Leash. O&E managed to revolutionize a piece of equipment that hasn’t changed much over the years, by introducing a new patented design technology. The ONE Piece Leash uses a design based on a cord being moulded in one piece which provides more comfort, freedom of movement and makes the leash 40% stronger.

The ONE Piece Leash from Ocean & Earth won the Product Innovation of the Year award in a battle against other innovative products such as the Hurley Phantom 4D Boardshort and Go Pro Hero HD camera.

The Australian Surf Industry Awards Men’s Brand of the Year award went to Hurley and the Ladies Brand of the Year to Rusty.

Check out the O&E ONE Piece Leash product clip below.