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SIC Presents Bound by Water
SIC Presents Bound by Water
Drawing reference to John F. Kennedy’s 1962 speech at the America’s Cup, SIC Maui has compiled this short clip to remind us why we love the sea and the sport of SUP. It’s a good look at the SIC Maui range, but also captures the vast...
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BIC Sport Acquires SIC Brand Rights
BIC Sport Acquires SIC Brand Rights
Flow Sports, Inc. the owner of the SIC stand up paddle board brand, confirms that it has completed a global deal with BIC Sport, a world leader in watersports for more than 35 years. This transaction secures the future of SIC as a premium, performanc...
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F.A.S.T. – Innovative SUP Steering Tech by SIC
F.A.S.T. – Innovative SUP Steering Tech by SIC
The mission with the new and patented F.A.S.T. (Foot Actuated Steering Technology) was to revolutionize the same steering that SIC created in the beginning. The new system is focused on durability, reliability, serviceability and flexibility. &ldquo...
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Caio Vaz Joins SIC
Caio Vaz Joins SIC
SIC officials are proud to welcome SUP champ Caio Vaz to their Global Team. Caio has proven to be a leader on the international pro SUP scene over the past years. A few of his awesome achievements include winning the Standup World Tour in 2015, Men&r...
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SIC Team Does Hood River
SIC Team Does Hood River
SIC – Sandwich Island Composites – is the brainchild of Mark Raaphorst and it is one of the most renowned brands in SUP industry. SIC boards are inspired naturally by elite racing, but also from a lifetime of lessons learned. And SIC als...
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Lina Augaitis Joins SIC
Lina Augaitis Joins SIC
For those of you who don’t know, Lina Augaitis is a prestigious figure on the international SUP scene. Lina is the current Canadian Champion and Ta-Ho Nalu Champion and at the 2013 BOP, Lina finished on the third position of the podium. She is...
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The SIC SUP Showreel
The SIC SUP Showreel
The guys at Sup Racer have put together a very cool video section on their website. It is called the SIC SUP Showreel and it grants you access to all of the awesome SUP videos they have posted on their website for the past couple of years. This cool...
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The Stoke of Downwinding
The Stoke of Downwinding
Downwinders are and will always be fun and thrilling. The feeling of paddling downwind is something only a stand up paddler knows fully. There is something special about driving downwind and tackling those little bumps that Mother Nature rolls your w...
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SIC Bullet
Enter ‘Find and Glide’ Contest and Win a SIC Bullet
The ‘Find and Glide Contest’ is brought to you by SIC Maui, one of the premier SUP brands today in collaboration with SUP the Mag. The aim of this cool contest is to build the largest downwind database on Earth, the Glide Guide. This gui...
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John Griffith
John Griffith Joins SIC as Global Brand Manager
Industry vet and former GM of Surftech, John Griffith is now the Global Brand Manager for SIC (Sandwich Islands Composites) Maui. John has over 25 years of experience in the industry and he will ensure that SIC will become one of the top SUP brands i...
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